Liverpool’s controversial bid to trademark the term’Liverpool’ was rejected by the Intellectual Property Office of the government.
The Premier League club had hoped to signature the name of the city when used in the context of soccer products and services and insisted their sole goal had been to shield themselves.
But, after taking the IPO’s conclusion, the club’s chief executive Peter Moore confessed they had underestimated the amount of opposition from traders within the city, also football clubs and Liverpool City Council.
The team said in a statement:”Liverpool Football Club will confirm the application to trademark the term’Liverpool’ in the context of soccer services and products was unsuccessful.
“The team accepts the decision that’s been accepted by the Intellectual Property Office, thanks mostly to the official judgement cites as’the geographic value’ of Liverpool as a town compared to place names which have been trademarked by other football clubs in the united kingdom.
“We shall, nevertheless, continue to aggressively pursue those large-scale operations that seek to exploit our intellectual property and also could recommend that the relevant authorities to take decisive action against these unlawful action wherever it exists.”
Moore said the club’s intentions were true but they’d misunderstood the consequences the trademarking would have had in the local community.
“We underestimated the reaction on it,” Moore told the Liverpool Echo. “We’d, in very great faith, appeared at what we have been seeing on a global basis and particularly stuff that has been coming into the united kingdom.
“We felt obliged to guard the football club and’d looked at other similar situations for clubs that had trademarked their location names in a football context, there are various examples.
“We felt on behalf of our team we had to do so, but I believe that it’s reasonable to say we underestimated the psychological response to it and that’s our bad.”
Moore stated the team had met to explain their aims.
“There wasn’t any deliberate actions to slip it through,” he further added. “We registered and got on with our company and obviously as matters unfolded the response was fairly quick and we instantly engaged with the independent merchants and the local football clubs and met together.
“(We) reassured them that this wasn’t geared toward them and provided them legal protections if we’d been effective.”
Liverpool mayor Joe Anderson tweeted:”LFC is a international manufacturer and plays a big part in showcasing our city across the world.
“We’ve got a strong relationship with Peter and his team along with the club’s significance to the future of the city is without question. We’ll always work collectively for the people of Liverpool.”

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